Strategic Management of Carnival Corporation Coursework

St arraygic Management of Carnival Corporation - Coursework ExampleThe clear vision she has nowadays for the keep company is one that highlights the appeal to people, i.e. the wow element, Wow, I think thats what todays carnival is all about, the wow effect (Keefe et al., 2006, p.11).A vision of Carnivals present and future that is also sustained by the companys outlined missionary post and objectives. As identified by Carnivals management the company mission is to deliver exceptional vacation experiences through the worlds best known sheet-brands that cater to a commixture of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. (Keefe, 2006, p.8). A statement, which illustrates Carnivals customer- and product -oriented approach with respect to their movement in different commercializes, where each segment is channeled in a way as to maintain a holistic perspective on the entire company philosophy with respect to future growth and developme nt as shown in the entrepreneurial hue of the message. The company also expresses concern for the way it is viewed by the unrestricted in terms of its outstanding positioning amongst other cruising and non-cruising industry competitors. Thus it gives a strong message that it would try and sustain its positions as a cruise market leader while simultaneously bolstering and expanding its spot when it comes to the rest of the tourist industry.The cruising indu The cruising industry has been growing at a compound annual growth rate of 9.1% in magnetic north America and 8.4% in Europe for the period 1999-2004(10K, p.4). The number of passengers of Carnival was 6,848,386 which amounted to 48.9% of the total number of cruise passengers worldwide (Keefe et al., 2006, p.2). Carnivals 79 ships operate in all three cruise sectors contemporary, premium and luxury. The contemporary lines are the Carnival Cruise dividing lines, which have 21 ships and passenger capacity of 47,820 people. It op erates mainly in North and South America and in 2005 carried an industry record of 3.3 million passengers. P&O is another contemporary brand with a capacity of 8,844 targeting mainly the UK market. Representatives of the premium and destination class lines are Princess (14 ships and 29,152 passenger capacity) and Holland America Line (12 ships and 18,930 passengers), both operating in the North and South American regions, the Caribbean. Carnivals luxury Brands include Seaborn Line with 3 luxury yachts and 624 passengers and Windstar Cruises targeting a demographic of 30-50 year old customers. Other regional lines include Ocean Village (1 ship) based in UK, which sails the Mediterranean and the Caribbean. trudge Hellenic operates discovery cruises in the UK, the Mediterranean, North America, South America, the Caribbean, the Indian Ocean and the Far East. Costa Cruises is in Italy and has (10 ships). It sails Europe, South America and the Caribbean. AIDA is in the German market sail ing the Mediterranean, the Baltic and the Norwegian Fjords, the Canary Islands and the Caribbean. Of all regions of operations of Carnival the most profitable and the most penetrated market is the North American one with revenues of $6,439, $5,788, and $4,513 in respectively 2005, 2004, 2003 (Note 12,10K, 2006). While the UK is the most developed market in Europe for Carnival with revenues of $1,681, $1,549, $971 respectively for 2005, 2004, 2003, which is still 1/5 of the North American