The Ever Growing Cosmetic Industry - 991 Words

According to an online article ‘12 Surprising Statistics About the Beauty Industry’ by Style Caster, one in three women admit to never leave the house without any makeup on (Irvine, 2013) This shows that the cosmetic industry caters to a large market of consumers who are willing to spend a major chunk of their income on self-adornment products and services. A report generated by YWCA USA (2008) indicated that a total of $7 billion is spent per year on cosmetics, which is 0.5% of the country’s total GDP. This essay aims to determine whether the ever growing cosmetic industry is affecting individuals in a positive or a negative manner physically and psychologically by studying various sources of information such as books, articles, reports and websites keeping a feminist’s approach towards the topic. Self-Adornment is not a recent practice. It dates all the way back to approximately 10 thousand years BCE with ancient Egyptians discovering healing properties in scented oils and gradually expanding into different cosmetic sectors then onwards. (Cosmetics info, 2015) Eventually, other counties adapted the adornment techniques from one another and had their own laws, trends and ideas of beauty in the course of time. As Ribeiro rightly stated â€Å"Beauty is an evanescent quality, always changing and often impossible to define† (2011: 13) The idea of ideal beauty is ever evolving. For example, in the 17th century a curvy and voluptuous body was considered to be ideal ( Ribeiro, 2011)Show MoreRelatedThe Effects Of School Violence On South Korea1308 Words   |  6 Pagesimage-conscious and competitive nation. It is so much so that getting one’s foot in the door in love and career greatly depends on how attractive one looks. In order to enhance their social competitiveness, more and more young people have decided to undergo cosmetic surgery. First, in the middle and high school stages, there are many incidents of school violence that have occurred because of someone’s appearance. Students who look ugly will be more likely targets of ridicule. A study analyzing the reasons ofRead MoreAnalysis Of Michael Porter s Five Forces Analysis1351 Words   |  6 Pageslonger a phrase of the past, thanks to the cosmetic surgery industry. Injectables such as Botulinum toxin, (aka Botox), Collagen, and Hyaluronic acid are credited with keeping faces wrinkle-free. More invasive procedures, such as Breast Implantation, nose surgery, and the ever popular tummy-tuck, offer enhancements to those body parts the individual is dis-satisfied with (Grundy, 2006). Because of the seemingly instant gratification, the cosmetic surgery industry has witnessed a drastic increase overRead MoreThe Dangers Of Testing Cosmetic Products On Animals1496 Words   |  6 PagesAbstract Many of the largest brands in beauty s billion dollar industry are still continuing to test products on animals. Based on prior knowledge, there are various companies that do not test on animals. While there are big brand companies that continue to test on animals, like mice and rabbits. The purpose of this research is to examine the dangers of testing cosmetic products on animals, along with examining possible effective and safe ways to test products. Gathering information through qualitativeRead MoreReserch Essay on Esthetics977 Words   |  4 PagesEsthetician Research Essay My research essay is based on esthetics and what I have researched about this career in the esthetics industry. The job outlook for estheticians and skin care specialists is very good. The BLS states that job outlook projections through the year 2014 for esthetcians is expected to grow about as fast as the average for all occupations. There are so many different job opportunities for both veteran and newly licensed estheticians. Salons and spas are a great place to startRead MoreThe Cosmetics Industry Essay915 Words   |  4 PagesIntroduction The cosmetics industry has developed at a steady pace over the past decade growing by â€Å"3.8%, from â‚ ¬127 billion in 2005 to hit a total worth of â‚ ¬181 billion in 2014.† (Consultancy.uk, 2015). Since benefit was founded in 1976 by twin’s jean and Jane ford, it has grown to become a household name. Benefit faces competition from larger brands such as MAC Cosmetics, L’Orà ©al and Urban Decay amongst other major brands; benefit is at times overshadowed due to its not always publicised advertisementsRead MoreThe Cosmetic Surgery Industry Is No Different1736 Words   |  7 PagesIn modern America, media dictates opinions of society from the types of clothing worn to the political candidates supported; the cosmetic surgery industry is no different. With popular television shows Extreme Makeover, the general public is inundated with images promoting the use of cosmetic surgery to achieve the societal view of what is beautiful. The stereotypical definition of beauty is vast, but has several common factors, such as: full lips, large breasts, small waists, and curvy hips. ForRead MoreProposal of Marianila Hair Products1370 Words   |  6 PagesEmail: mariakatra@hotmail.com Semester registered for senior project: Fall 2011-2012 Date of modified Submission of proposal: 13/10/2011, Date of approval: 1. Title: MariaNila hair cosmetics by LaPerle 2. Objectives of the project: The objective of this project is to: a. Due to its growing popularity in the Scandinavian countries LaPerle is looking to expand globally. Paul Katra is the sole agent in Lebanon since he already works with this brand in the field of hair straighteningRead MoreThe Egyptian Women And Women1166 Words   |  5 Pageson the Egyptian women began using natural resources for other uses. â€Å"Egyptian women apply galena mesdemet (made of copper and lead ore) and malachite (bright green paste of copper minerals) to their faces for color and definition† (A History of Cosmetics from Ancient Times). The use of the natural resources in this way started what we know of today as makeup. The idea of makeup as the use of making someone’s face appear more attractive became very popular from spreading from the Egyptians to theRead MoreMarket Size and Beauty Health Service1434 Words   |  6 PagesMarket size of beauty and healthcare industry means the total dollar amount of potential sales to all customers within this industry. The number of buyers and sellers in this particular market is especially important for companies that wish to launch a new product or service, since small markets are less likely to be able to support a high volume of goods. Large markets could bring in more competition. The Singaporean market for health and beauty products is growing phenomenally in recent years. ARead MoreThe History of Cosmetics and the Trends in the Fashion Industry1115 Words   |  5 PagesThis research paper will discuss some of the history of cosmetics and new trends and types of cosmetics in the fashion industry and different types of hair extensions. Would you ever guess that film makeup started back when there was black and white movies? One type of cosmetic in the fashion industry would be eyelash extensions, or fake eyelashes. Eyelash extensions have been around since 1916 , but recently have become a trend. The first fake eyelashes were made of human hair and were made for